40 incredible women with a diverse range of skin tone are the cover girls of Lancôme’s Teint Idole Ultra Wear foundation campaign and it’s a beautiful sight to see.

Lancôme launches new campaign: My shade, my power

Lancôme’s latest makeup campaign features dancers to sportswomen to scientists and businesswomen. Together they represent the beauty of diversity and a common love for foundation, which is outpacing mascara as women’s must-have make-up product.

“We are working with 40 equally impressive women from across the U.K. and Ireland, each representing a shade from the Teint Idole Ultra Wear collection celebrating not just diversity in skin tone, but the idea that anything in life is achievable,”

said Marina Torres. And she would know. It was the Brazil-born, London-based Marketing Director of Lancôme U.K. who, together with the team, shade matched each and every woman featured in the campaign. Working closely with these high-achieving women inspired the campaign’s tagline: My shade, My power.


Some of the women of colour cover girls are:

GURINDER-CHADHA Lancôme launches new campaign: My shade, my powerGurinder Chadha, OBE, is a former BBC news reporter, turned celebrated film maker, writer, director and producer. Gurinder is the first female Indian feature film director with box office successes under her belt like the BAFTA nominated Bend It Like Beckham and Bride and Prejudice.

AARTI-JAGANNATH Lancôme launches new campaign: My shade, my powerDr Aarti Jagannath, a researcher and lecturer from the University of Oxford, completed her DPhil in 2009 and won the prestigious L’Oreal – UNESCO “Women in Science” award in 2015 for her research into how the human body clock can lead to obesity, diabetes and mental health disorders.

KANYA-KING Lancôme launches new campaign: My shade, my powerKanya King MBE is an internationally renowned entrepreneur. She founded the MOBO Awards in 1996 and continues to act as CEO. In 1999 she was awarded an MBE and has further been acclaimed as one of London’s Most Influential People (Evening Standard).

ROMA-AGRAWAL Lancôme launches new campaign: My shade, my powerRoma Agrawal is a Structural Engineer from London, who spent six years helping to design The Shard. Listed as one of the Top 50 Women Engineers in the UK, Roma is frequently featured in prestigious publications talking about science and engineering.

JOY-CROOKES Lancôme launches new campaign: My shade, my powerJoy Crookes is a singer and songwriter from South London. She signed her first management deal at just 15-years old and now at 18 is preparing to unleash her trip-hop influenced music to the world.

JUNE-ANGELIDES Lancôme launches new campaign: My shade, my powerJune Angelides, a former Tech Banker, founded the UK’s first child-friendly coding school, Mums in Technology, back in 2015 whilst on her second maternity leave from Silicon Valley Bank.

SAMATA Lancôme launches new campaign: My shade, my powerSamata is an entrepreneur, designer and published author. She founded THE TRIBE – a global collective, created for women to empower and celebrate each other – in 2016. Her work has been featured in prominent press such as ELLE and The Huffington Post.

BONNIE-GREER Lancôme launches new campaign: My shade, my powerBonnie Greer, OBE, is an American-British playwright, novelist, film writer and critic – and was the first American and first African American Deputy Chair of the British Museum. She also serves on the boards of the Royal Opera House and the London Film School.

MALORIE-BLACKMAN Lancôme launches new campaign: My shade, my powerMalorie Blackman, OBE, is an author who has written over 50 books for children, including the highly acclaimed, best-selling Noughts & Crosses sequence. In 2008 she was awarded an OBE for services to children’s literature.

TESCA-BENNETT Lancôme launches new campaign: My shade, my powerDr Tesca Bennett is a Principal in South East London as well as a passionate advocate of science. With a joint honours degree in Chemistry and Biochemistry from Salford University and a PhD in liposomal drug delivery from the University of Manchester, Tesca maintains her passion for science through teaching.

OTI-MABUSE Lancôme launches new campaign: My shade, my powerOti Mabuse a professional Latin American and ballroom dancer, with many titles in her dancing career, including second place European Championship Latin in 2014 and first place in German Championship PD Freestyle Latin. Best known as the professional partner on Britain’s most loved TV celebrity dance contest.

JULIE-ADENUGA Lancôme launches new campaign: My shade, my powerJulie Adenuga, a radio anchor, brings the UK’s music culture to the rest of the world through Apple’s Beats1 Radio. She’s also an outspoken champion of independent and unsigned talent, who she promotes through her online TV show and compilation series ‘PLAYit’.

PATRICIA-BRIGHT Lancôme launches new campaign: My shade, my powerPatricia Bright is a Nigerian make up and fashion vlogger. She broadcasts to over a million YouTube subscribers as well as blogging full-time to an audience of 64.2k Twitter followers and 509k fans on Instagram.

BUNMI-OLAYE Lancôme launches new campaign: My shade, my powerBunmi Olaye is a creative director and fashion designer. In 2009 she co-founded luxury fashion brand Bunmi Koko, where she designed four critically acclaimed ready to wear collections, which were featured in respected fashion press like Vogue and Grazia.

JANET-FYLE Lancôme launches new campaign: My shade, my powerJanet Fyle is a trained nurse and midwife from Sierra Leone with a Masters in Women’s Health. She’s been recognised for her transformational work and campaigning against Female Genital Mutilation (FGM).

TOLULOPE-POPOOLA - Lancôme launches new campaign: My shade, my powerTolulope Popoola is an award-winning Author, Publisher and Writing Coach. In 2008 she left her job as an Accountant to pursue her passion for the written word. Tolulope’s first novel Nothing Comes Close was released in 2012 and went on to be named “one of the best books of 2012” by Africa Book Club.

ADE-HASSAN Lancôme launches new campaign: My shade, my powerAde Hassan is a young entrepreneur who has created a brand of skin-tone lingerie for women of colour, founding her business in 2016. Her motto is: “empowering women, embracing our colour”, letting women of colour know that their skin is beautiful, and she counts Beyonce among her fans!

JANET-BOLO Lancôme launches new campaign: My shade, my powerJanet Bolo leads a dual life – partly working as a Business Executive with leading accounting firms in the UK, as well as volunteering in Africa, mentoring young women in Kenya as part of the Global Give Back Circle project.

AISHA-AYOADE Lancôme launches new campaign: My shade, my powerAisha Ayoade is an English student, writer and painter. She is firmly focused on making her lifelong passion for artistic pursuits into a strong career. Currently studying at Sheffield University, Aisha challenges herself daily to see the art in the everyday.


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