Our vision at MelanMag.com states that we will become a thought leader and international prime hub for celebrating all aspects of being a modern woman of colour.
While our Mission’s objective is to be a world leader in producing and sharing information, motivation and style for the woman of colour, using our online magazine and regular newsletters featuring rich and varied content. Our readers/subscribers will be loyal to our brand for putting women of colour ‘first’ in everyday fashion, beauty and dialogue.
Our carefully created brand will place us in the position of being a powerful online media to direct consumers to your website and / or store. Studies* have shown that the ‘black pound’ is worth an estimated £300 billion in the UK. This huge figure, has mostly sat under the radar of mainstream media. Melanmag.com will highlight black owned businesses and offer non-black businesses and brands a way to reach this audience, to tap into the huge spending power of Britain’s black and ethnic minority community.
Today’s consumer is extremely savvy, and faced with the sheer weight of messages that come at them from every angle, Melanmag.com, a brand that people will trust, can work with advertisers to efficiently reach their target consumers.
*Institute of Practitioners in Advertising (IPA), a trade and professional body for UK based media and marketing communication industry agencies
Featured Photography by Thandiwe Muriu | Model Anok Kuol | MUA Sinitta Akello