Award-winning dermatologist and Premae Skincare founder, Clare Anyiam-Osigwe BEM, has embarked on a new career as a film scriptwriter and director in her debut film, No Shade, a romantic drama that tackles the issue of skin and colourism.

Starring Adele Oni and Kadeem Pearse (Chewing Gum), the film’s storyline focuses on colourism and is told through the prism of love, relationships, dating and marriage. Colourism has become a hot topic of conversation, fuelled by pop culture references such as the predominantly dark-skinned cast in Marvel Studios’ Black Panther and Matthew Knowles’ recent comments about his daughter, Beyoncé’s skin tone.

Premae founder tackles colourism in film debut: No Shade

Her film debut is quite the departure for Dr Clare, who for the last six years, has been taking on the skincare industry with her multi award-winning creams and foundations under her Premae Skincare brand. No doubt due to their ‘freefrom’ formulas, the brand is embraced by the likes of Dame Judi Dench, Beverley Knight MBE and Karen Bryson MBE.

Speaking about the release of her film, Clare, who also stars in the film, said: “We hope that the movie will appeal to film fans not just in the UK but all over the world, from Houston to Holland.”

Clare added: “Before I became a skin doctor, my first degree was acting and directing at Brunel University. I feel like I accomplished my mission in dermatology and that now is a great time to return to my former passion.  It is a seriously important time for female voices to be heard in the media. With #MeToo, #TimesUp and the celebration of historical female unity and independence through #Votes 100, I hope to contribute and join fellow female filmmakers.”

Premae founder tackles colourism in film debut: No ShadeAdele Oni stars as lead character Jade. Photo Credit: Tenisha White

The cast also includes: Jade Asha (The Intent), Zephryn Taitte (Doctors), Sharea Samuels (Bullet Boy), Shone Romulus (Top Boy), Judith Jacob (EastEnders) and has an original soundtrack written by MOBO award winner, Kele Le Roc.

Premae founder tackles colourism in film debut: No Shade

Clare Anyiam-Osigwe Photo Credit: Tenisha White

The film, which is produced by British Urban Film Festival (BUFF) will be screened in Cannes ahead of its world festival premiere at the Rio Cinema in Dalston, on 5 June 2018.

Tickets for the premiere can be pre-ordered at www.bufforiginals.com
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