The “happiest and warmest of all the blue hues” Pantone’s colour of the year for 2022 is 17-3938 Very Peri and our curated collection of fashion pieces shows how wearable it is too.
Every year, Pantone’s universal language of colour is the gift that keeps on giving, serving as a guidebook for designers, producers, and creatives across the globe. The announcement that this year’s colour is 17-3938 Very Peri offers a platform for creative interpretations of the new ‘periwinkle blue hue’.
Pantone has shared the magical meaning of the colour to be the “happiest and warmest of all the blue hues.” A spokesperson said the colour: “displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
Deep colours on darker skin tones is already a blessing most of us are familiar with and the hues of Very Peri, which is described as having the qualities of the blues, yet at the same time possessing a violet, red undertone, will no doubt deliver magic to your wardrobe.
Some of our favourite fashion forward celebrities have already peeped into a crystal ball and rocked Very Peri-toned outfits over that last couple of years. Think Zendaya at the 2021 BET Awards where she wore a Versace dress, perhaps in homage to a similar dress Beyonce wore in 2003. Vice President Kamala Harris also wore a Bluish-purple dress coat to the Presidential Inauguration in January 2021.
To help you introduce this gorgeous hue into your wardrobe, we have carefully selected a collection of 12 fashion pieces with serious overtones of Very Peri from a wide range of high street and independent designers, so that you too can exude Very Peri confidence and style.
Cropped Purple African Map Sweatshirt
Was £42 Now £21 | Grass-Fields| Shop here
Lilac Teddy Belted Midi Coat
Was £65 Now £58 | Pretty Little Thing | Shop here
Ruby cocktail dress
£339 | Lisa Folawiyo | Shop here
BOTTEGA VENETA | Intrecciato raffia mules
£780 | Net-A-Porter | Shop here
Oversized fleece jacket
£19.99 | H&M | Shop here
Purple feather shoulder bag
Was £24 Now £17 | River Island | Shop here
Salvatore Ferragamo Belted cotton-twill jumpsuit
Was £1,745 Now £1,047 | Net-A-Porter | Shop here
Gathered satin dress
Was £27.99 Now £15.99 | Zara | Shop here
Emilio Pucci Leather lined satin pouch
Was €331 Now €182 | THE OUTNET | Shop here
Ghost Sabrina midi dress
Was £79 Now £39.50 | John Lewis | Shop here
Was £80 Now £27 | Virgos Lounge | Shop here
Blue Butterfly Ruffle Kaftan
$641 | Banke Kuku | Shop here