Shea Moisture UK has launched #TheSheaHeroes Gifting Campaign as a gesture of thanks to hardworking keyworkers who have helped to keep the country running during the pandemic.

Shea Moisture UK
A #SheaHeroes Nurse

Black women who serve as essential keyworkers in the following categories – NHS and Health workers, Blue Light Workers, Supermarket and Delivery Workers, and Teachers or Educators – are encouraged to enter the campaign for a chance of winning a share of the £50,000 prize.

#TheSheaHeroes campaign, which runs from 7 – 18 December 2020, will gift one winner from each category £10,000, with two secondary winners from each category receiving £1,250 each.

“…it gives us great pleasure to give back to these strong, amazing women, who we consider to be #SheaHeroes.”

The campaign being exclusively for Black women is no mistake. Disproportionately affected by COVID-19, Shea Moisture UK wanted to do something to give back and support Black women keyworkers, particularly through the festive season.


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A post shared by SheaMoisture UK (@sheamoistureuk)

To enter the competition, all you need to do is visit @SheaMoistureUK on Instagram (up until 18 December) and fill out the two-minute survey via the link in their bio or here. You will need to state your job role and share your story with Shea Moisture on how you have supported your community and gone above and beyond during the national crisis.

This latest campaign comes months after another Shea Moisture UK giveaway, where the curly and Afro hair brand pledged to “overserve the underserved”,  with their contribution of £40,000 to Black female-owned UK hair salons and a package of business growth support to help them during the pandemic.

Shea Moisture UK
A #SheaHeroes Paramedic

Cara Sabin, CEO of SheaMoisture said: “The key workers have been the vital heroes during the pandemic. They have put their safety at risk to ensure that all of us are safe. We thank each and every keyworker for their continued hard work. Their dedication throughout the pandemic has not gone unnoticed by SheaMoisture, and it gives us great pleasure to give back to these strong, amazing women, who we consider to be #SheaHeroes.”

Enter the #TheSheaHeroes campaign here.

This article was written by Nicole Hemming

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