Eight lucky Black minority ethnic salon owners are set to receive a big financial boost to their business by winning a share of a £40,000 fund from SheaMoisture UK. Could it be you?

The SheaMoisture UK Community Commerce Salon Relief Fund will gift three grants of £10,000 to three separate salon owners, and five grants of £2,000 to five different salon owners, helping to support communities that have been disproportionately affected by the pandemic.

Black minority ethnic salon owners from across the UK are encouraged to enter a survey to demonstrate how their business supports their community, how the funds will support their staff, elevate their future business goals and how they can demonstrate that they have positively adapted their business during COVID-19, whether moving elements of their business online, donating to local hygiene banks and more.

SheaMoisture
Could it be you?

The salon owners’ responses will be judged by an expert panel made up of celebrity hairstylist Stefan Bertin, entrepreneur and founder of Treasure Tress, Jamelia Donaldson and natural hair influencer and owner of O So Curly, Shannon Fitzsimmons, aka UKCurlyGirl. They will also be joined by Entrepreneur and Founder of WCAN and Oja, Mariam Jimoh.

“It’s not just cash that’s up for grabs though. The winners of the cash prizes will also benefit from a package of business growth support including long term business mentoring and business webinars to enhance acumen…”

It’s not just cash that’s up for grabs though. The winners of the cash prizes will also benefit from a package of business growth support including long term business mentoring, business webinars to enhance acumen and Black Girl Magic online community support. Providing this valuable support is WCAN (@WCANetwork) a hub for the personal and professional development of Black women throughout the UK.

While this opportunity will be a lifeline to the winning businesses, it’s familiar ground to SheaMoisture, whose Community Commerce Model has reinvested millions in communities since 2014. Proceeds from SheaMoisture’s Community Commerce sales are invested to establish Shea butter cooperatives in rural Ghana that compensate the women who create handcrafted Shea butter with fair wages. This has helped to improve healthcare, education and the quality of life for thousands of Ghanaian women and their families. We love to see it!

Anyone interested in winning the cash must hurry, the survey is only open from Monday 18 May – 31 May 2020.

Take part in the survey here.


The recipients of the SheaMoisture UK Community Commerce Salon Relief Fund will be announced on 5 June 2020.

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