We love a good start up story, and they don’t get much better than the tale of two brothers who’ve come together to found a quintessentially British watch brand with a distinctly African name.
AGO is taken from the Yoruba language (Nigeria) which means ‘TIME’. Brothers Akin and Niran Laditan, both successful in the corporate world, have realised their long-held ambitions to create classically designed time pieces, and when it came to name their brand, there was no other option for them.
Born in Nigeria and raised in the UK, Akin and Niran’s corporate careers mean they dress quite formally for work. They have since fallen in love with the timeless simplicity of British style and this influence has inspired the designs of the AGO watch.
The AGO watch brand is unisex and the collections come in a variety of colours and interchangeable straps.
The brand is already causing a commotion on social media and being snapped up by fashion forward personalities like singer/songwriter Estelle; Nigerian blogger Noble Igwe; socialite and music producer, DJ Cuppy; celebrity stylist Kanayo Ebi and menswear blogger Gabriel Akinosho.
In spite of its sleek, contemporary and classy looks, the AGO watch brand is designed for everyday wear and it is priced to be accessible to everyone.
When asked about the concept behind the watch brand, co-founder Akin Laditan said:
“With prices ranging from about £49.99 up to £69.99 for the first collection, it may not be a Rolex, but it is a classic, quality timepiece. Our customers can be assured that our brand was birthed by home-grown talent. It’s time for us support and patronize our own, as the business expands, we hope to create employment opportunities back home too.”
