Are you that woman who prefers your partners’ masculine perfumes over feminine scents?

Well, if you do, you’re not alone as new research shows that a whopping 70% of women are opting for more masculine woody or spicy undertones in their perfume, signature scents in male perfumes.

The global fragrance and perfume market is big business without doubt, it was worth a reported £31 billion in 2016! Many of us don’t really think about it when we pick up a new fragrance, we like what we like, right? But while the female fragrance market still leans towards undoubtedly floral scents, a new trend is showing a preference for more masculine tones in female perfumes on the up.

The research by shows 70% of women’s top-voted perfumes contained masculine woody or spicy notes.

Whose scent is it anyway? - 70739566 - beauty portrait of young african american girl holding bottle of perfume, looking at camera.
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We can certainly relate to this research, for years many of us in the team have professed a preference for more masculine scents as many female perfumes can be too sickly sweet and flowery. Another reason could be that male perfumes seem to last longer, understandable as men don’t tend to top up during the day, unlike women.

While you may have been surreptitiously sneaking a few squirts of his favourite perfume, or like many of us, actively buy male scents when shopping for your own perfume, it turns out that it’s a yes from the men on this. The research highlighted that 63% of men like the woody, spicy tones on women too.

More than 66,000 participants took part in the study and the following fragrances are listed as women’s current favourites:

  • Coco Mademoiselle- Chanel
  • Hypnotic poison – Dior
  • Alien – Mugler
  • D&G Light Blue – Dolce and Gabbana
  • Lolita Lempicka – Lolita Lempicka
  • Flowerbomb – Viktor & Rolf
  • Shalimar- Guerlain
  • Coco Eau de Parfum – Chanel
  • J’adore – Dior
  • Euphoria – Calvin Klein


Tell us your favourite perfume in the comments section below…

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