The cosmetics brand Lush has launched six new Afro hair care products, formulated to add moisture to your hair care regime.
The range includes: an avocado co-wash, two conditioners, a leave in milk conditioning spray, moisturising shampoo, hair and scalp oil as well as a hair cream. The hair care range has been developed by Afro hair care specialist, Sarah Songo who started working at Lush as an Afro hair specialist in 2018.
Before joining the popular high street beauty brand, Sarah already had 19 years’ worth of experience in Afro textured hair. At seventeen-years-old Sarah received her NVQ level 3 qualification, and once she became a mother, she started her own mobile hairstylist business, which saw her work with high profile clients in London, Paris, Milan and New York, before joining Lush.
“…the co-wash “smells absolutely amazing!”
Once she joined Lush, Sarah took a tour of the Lush hair lab. She says, “straight away I saw that there were gaps within the range.”
“I just started to realise what was missing in the range. Definitely conditioners that didn’t have enough moisture for Afro hair; a shampoo that was SLS-free so it wasn’t stripping the moisture out of Afro hair,” says Sarah. Both these have been added to the new hair range.
SLS is commonly known as sulphate, an ingredient in some shampoos, however it has drying properties and strips moisture from hair.
Products focus on co-washing, moisturising and restoration.
Working with cosmetic scientist and product inventor Daniel Campbell, Sarah developed the six new products, finding inspirations from family recipes. “A lot of the products were inspired by family recipes and one in particular is one that my sister made for us, called Renee’s Hair Souffle,” says Sarah.
The range has “specifically been designed for Afro textured hair”. Products focus on co-washing, moisturising and restoration. Co-washing is washing the hair with a conditioner that acts as a shampoo, without stripping the moisture from your hair. The products are suitable to be used in the LOC method (liquid, oil cream), and are suitable for all hair textures, from 3A (ringlets) to 4C (coils).
Special attention was focused on making sure all products had moisturising properties. One of these products includes the Avocado co-wash. “Avocado co-wash was an existing product, however it contained SLS. It is now SLS free,” explains Sarah.
“Co-washing is really important in our Afro hair regime because we spend so much time building up the moisture with our styling, so the last thing we want to be doing is stripping that moisture when we cleanse the hair,” says Sarah.
In Sarah’s own words, the co-wash “smells absolutely amazing!” Some of the ingredients include avocado and cocoa butter which both have moisturising properties.
Sarah’s favourite, Renee Shea Souffle, consists of “fairly traded shea butter which nourishes and hydrates the hair,” explains Sarah. Some of the other ingredients include extra virgin coconut oil which “keeps the scalp soothed and adds shine” as well as avocado oil which “adds strength and shine.”
Whilst making sure the products had moisturising properties, Sarah also wanted them to have restorative properties too.
One of these restorative products include the Power conditioner. “It’s got elements that repair colour treated hair or relaxed hair, it’s also got the ingredients that help the moisture stay retained in your hair,” says Sarah. The restorative ingredient in Power is sweet potato which “adds biotin to your hair, which is really important if your hair is feeling weak,” explains Sarah.
The range also includes the Super Milk Conditioning Spray, Glory Conditioner and Curly Power.
Manager at the Lush Manchester Arndale store, Rosie Jones, added: “I’m in love with it!… It’s just so beautiful to see it here and ready after all the love and hard work that has gone into it.”
“My contribution has been to help, to educate and inspire staff with internal training on the culture that surrounds Afro hair, because there is so much more to it than it just being hair,” says Rosie.
The Lush Afro hair care range will continue to grow: “there are so many more things we are working on such as, sheen sprays for your protective styles, finishing your looks, your edge controls, your edge balms…the six products that are going to launch are just the start of my vision,” says Sarah.
Shop the range on the Lush website, or click and collect from your local store.
This article was written by Nicole Hemming