Having created one of the most popular makeup brands in Africa, founder of Zaron Cosmetics, Oke Maduewesi, launches her exciting new brand to the UK audience, a decade after graduating with an MBA from Leeds University.
As you would expect from a Black-owned brand, representation is at the heart of its operations and Zaron Cosmetics foundations, powders, contouring palettes and concealers are suitable for Asian, mixed heritage, Middle Eastern and Black skin tones while its eye and lip products will suit all skin tones.
An attractive element of Zaron Cosmetics is its affordable price points. Perhaps a sentiment impressed upon the founder, Oke Maduewesi, when she was an undergraduate at Leeds University in 2010.
Maduewesi, said: “It is very important to us that we cater for all age groups, all skin types and, most importantly, all skin colours. This is makeup created by the woman of colour for the woman of colour.
“It is very important to us that we cater for all age groups, all skin types and, most importantly, all skin colours. This is makeup created by the woman of colour for the woman of colour.”
“Often when other cosmetics companies offer darker shades, they are too orange, too red or look ashy, flat, and muddy on the skin, neglecting the diverse range of undertones that foundations should cater to.
Today, Zaron Cosmetics is arguably one of the best-selling make up brands in Nigeria and has expanded to seven other African countries – Kenya, Ghana, Uganda, Zimbabwe, Sierra Leone, Ivory Coast and Cameroon. The brand also launched in North America earlier this year.
For the UK launch, Zaron Cosmetics is using a novel approach to raise awareness of their cosmetics. They are seeking to recruit 100 British women of all shapes, sizes and ethnicities to front their UK launch. Women from all over the UK can apply for the Zaron 100 Ambassador position, receiving £120 of products to test on themselves. They will also get a cut on sales they generate while fronting the launch of the Zaron UK website.
Explaining further about this unique approach, Maduewesi said: “This is not a pyramid scheme or a franchise. We are keen to reach women in the UK with our messages and motivated by the desire to help them build businesses of their own through our brand.”
To find out more about Zaron Cosmetics and to learn about becoming an ambassador, visit their website here.