Rochelle Humes is adding another bow to ‘brand Rochelle’, with her first foray into the skin and hair care industry, by launching her new venture My Little Coco.

The popular singer and TV presenter made the exciting announcement last month via an Instagram post which read: “We’re expecting! Due date February 17th. My Little Coco”.

This initially left some of her followers believing Rochelle was announcing her latest pregnancy however those that read the caption for the post soon realised she was actually announcing her new skin and hair care brand, My Little Coco.

My Little Coco will launch on 17 February 2020 (online 12 Feb) and will be exclusively available at Boots stores nationwide. Rochelle described her new venture as a ‘passion project.’ She explains the mission behind the brand as being: “To create a collection is for the whole family no matter what your age, skin or hair type.”


View this post on Instagram

PINCH ME PLEASE…Here we go..@mylittlecoco Just another manic Mum Monday… but this time I can finally reveal to you my new babies 🧴 7 new and wonderful products, each with special qualities that make them unique, clean and enriching! Available online @bootsuk 12th Feb and in store 17th Feb… 🌴 Our ‘Bath & Body Bubbles’ are super mild, with lots of gentle ingredients, perfect for a relaxing bath time 🥥 The ‘Coconut Smoothie Shampoo’ is hydrating, gentle and softly cleansing 🌴 Keep locks hydrated, happy and healthy with the My Little Coco ’Coconut Conditioner’ 🥥 The My Little ‘Moisturising Body Cream’ is perfect for cheeks, rolls and creases 🌴 Our ‘My Little Everything Balm’ is the magical, multi-tasking miracle worker you can’t live without 🥥 Hair tends to tangle? Try our ‘Detangling Coconut Water’ 🌴 Curly Hair? Try our ‘Coconut Curling Custard’ Let us know what you are most excited to use x #MyLittleCoco #skincare #clean #simple #babycare #babycareproducts #bathtime #haircare #dermatologicallytested #newskincare @bootsuk #newborn

A post shared by R O C H E L L E H U M E S (@rochellehumes) on


My Little Coco will launch with a range of seven products to take care of skin care and hair care needs. Rochelle added that the products are free from: “…parabens, sulphates dyes and are enriched with nourishing organic coconut oil and beautifully scented with soft creamy coconut … perfect for you and the little ones’ skin and hair.”

My Little Coco is just one of the ventures the self-acclaimed ‘Boss Mama’ runs. Rochelle has already released a children’s book, clothing ranges with Very and

My Little Coco
Rochelle Humes
Image credit: Rochelle Humes Instagram

and enjoys a high profile and successful TV presenting career. She is married to Marvin Humes (formerly of boy band JLS and now a successful DJ/presenter) and is mum to two daughters.



It’s clear that My Little Coco is a brand with parents in mind, as the stylish mama added in a further Instagram post: “So from one parent to another My Little Coco has created a range of products with no nasties, which are suitable for all ages, skins and hair types … enjoy fluffy bubbles and nourishing cream, made for the best bed time team!”

Keep making those boss moves Rochelle. We’re here for that!

My Little Coco will be available from 17 February 2020 in Boots stores nationwide.

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