Black Panther actress Letitia Wright, who became a bareMinerals Global Ambassador earlier this summer, has spoken about what the Power of Good means to her.

Letitia Wright, Power of Good Ambassador: “To me, the Power of Good represents positivity, love, and honesty. I try to live my life not just for myself, but in a way that’s also beneficial to others. The Power of Good means sharing your talents and the best side of yourself to the world. Clean beauty offers peace of mind because you can trust the ingredients that you’re putting on your skin. My Power of Good message is to be full of confidence and free of fear.” We featured her doing just that in this feature.

bareMinerals launched its Power of Good campaign starring Letitia Wright in July 2018 to celebrate the brand’s dedication to creating good-for-skin formulas that make consumers look and feel beautiful from the inside out. Now, the original clean beauty brand that champions honest beauty, free of compromise is growing its family of ambassadors. Joining Letitia as global ambassadors are Hailey Baldwin and Rosie Huntington-Whiteley.

Letitia Wright for bareMinerals

Jill Scalamandre, President, bareMinerals, said: “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch.”

Letitia, Hailey and Rosie will be joined on the campaign by Hollywood Clean Beauty makeup artist Nikki DeRoest. By sharing her expert tips and showing consumers how to use the range to bring out their best selves, the pro will continue to underscore the fact that bareMinerals products are full of what’s good and free of what’s fake.

Nikki said: “As a makeup artist, I won’t risk using products that don’t provide efficacious results every time. My Power of Good message is to be full of freedom and free of boundaries.”

@baremineralsUK #CleanBeauty #powerofgood



Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.