MTV Staying Alive and New York skincare brand Kiehl’s since 1851 have joined forces for the third year running in the fight to stop the spread of HIV/AIDS, and this time, global music star, Leona Lewis, is on board, as the charity’s ambassador.

Leona is lending her considerable influence to the MTV Staying Alive charity, acting as its spokesperson to help increase awareness of HIV/AIDS and raise vital funds. Previous notable ambassadors for the charity were musicians Tinie Tempah (2015) and Laura Mvula (2016).

The multi-award-winning and Grammy-nominated vocalist has designed a limited-edition design with Kiehl’s on one of their best-selling products, Creamy Eye Treatment with Avocado, 28ml. For each limited edition pot sold, Kiehl’s will give £10* to the MTV Staying Alive Foundation to empower and educate young women on HIV prevention.

Leona Lewis joins MTV Staying Alive and Kiehl’s in the fight against HIV/AIDS

Speaking about the collaboration, Leona, said:

“It is a great honour to be working with MTV’s Staying Alive Foundation as an ambassador. I’m eager to raise awareness of the ongoing global HIV crisis. By empowering young people with knowledge about the disease – particularly women and girls who are disproportionately affected – we can help treat it and ultimately prevent it altogether.”

The limited edition Kiehl’s iconic Creamy Eye Treatment with Avocado 28ml in partnership with the MTV Staying Alive Foundation will be available from June 2017 – online via and in-store nationwide with also opportunities to text to donate to the charity by texting HIV3 to 70660 to donate £5 or £10.


#KIEHLSxMTVSAF @kiehlsuk @MTVstayingalive

*up to 4,000 sold

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