The beauty blogging world is definitely thriving.
A quick search on the internet and Instagram will through up countless platforms headed up by beauty bloggers slaying the game and sprinkling melanin magic for their followers. However, it’s obvious to us that the online beauty blogging game is definitely dominated by younger women, and so we asked ourselves the question, “Where are our over 30 beauty influencers at?”
You don’t need to tell us about the importance of representation and we are all about repping for the over 30 ladies, so we thought we’d share some of our favourite grown a** women influencers for you to discover and love too. Have we missed anyone off the list? Let us know in the comments below.
Founded by the beautiful Denise Rabor, an experienced international makeup artist, the wowbeauty platform offers mature and knowledgeable interviews with industry experts as well as tried and tested beauty products. Definitely one to follow.
If you’re looking for pop culture commentary and beauty recommendations then afrobella is for you. Founder, Patrice Grell Yursik, is also known as the ‘Godmother of Brown Beauty Blogging’. Her award-winning blog ‘celebrates the inner and outer beauty of women all shades of beautiful’.
With more than 870k followers on her YouTube channel, Whitney White is natural hair goals! Her platform highlights hair products and easy to follow tutorials on gorgeous natural hairstyles. She also helpfully features styles for children, as a mother herself, she definitely knows what she’s talking about.
Proving that going grey is something to be embraced, Ty Alexander rocks her gun-metal grey tresses and looks amazing! Her beauty and lifestyle blog will leave you with inspiration for days and features advice and product recommendations. We also love how she gives us a view into her personal life.
After being rejected on American Idol in 2005, Tatiana Ward turned her attention and talents to makeup artistry. Today she has had 10 million hits on her YouTube Channel and is a source of inspiration to celebrities and her numerous followers. Unlike Simon, we know talent when we see it.
This is one lady living her best life! Sonia’s empowering blog is inspirational, having battled adversity, her story will have you inspired to “get your sassy back” and she gives you tips on how to do it! A regular at beauty industry events, she shares her thoughts through her platform.
You’ve probably seen this lady’s work all over the place and didn’t even realise. Joy Adenuga is a makeup artist that we have long admired. Her flawless face beats always bring out the best features of her clients. We guarantee you’ll spend many happy hours scrolling through her Instagram gallery.
Fiery beauty editor Anita Bhagwandas loves makeup, you can really tell. The beauty section on her platform is full of useful product testing and advice. Having been a beauty editor for Marie Claire, Stylist and Women’s Health, she definitely knows what she’s talking about.
Beauty journalist Ateh Jewel initially created her platform for her daughters, doing her bit to ensure there is a place in the beauty industry for dark skinned women. Her site is a real sweet shop of product testing and beauty recommendations.