Forget wild thoughts! We’re hot for Rihanna’s latest venture, a Savage x Fenty pop-up store in the heart of trendy Shoreditch, London, but you’ve got to hurry as it’s only there for a minute!

The popstar and entrepreneur has been killing the makeup game recently with her Fenty Beauty range. Much like her game-changing ‘body lava’ body makeup, it seems like everything she touches turns to gold and now she’s turned her hand to creating sexy lingerie.

The pop-up store will stock pieces from the musician’s previously released collection ‘On the Reg’ and the introduction of three new lines, titled ‘U Cute’, ‘Damn’ and ‘Black Widow’. Bras are available from a 32A to 44DD, and lingerie, underwear and loungewear from XS to 3XL.

Most of us have only been able to admire Savage X Fenty through the ‘gram as modelled by Rihanna and online, so expect a stampede to the store as hordes will likely descend on the store to be able to view the designs in person. It appears Rihanna agrees. Speaking to Vogue Magazine, She said: “I love seeing the reaction to Savage X Fenty in person, so having a pop-up shop is really exciting for me!” Does that sound like RiRi might make an appearance herself? Keep your eyes peeled.

Savage X Fenty

Rihanna added: “I want women to feel great wearing lingerie. I want them to feel confident, sexy, flirty. But most of all, I want them to feel like themselves.”

The Savage X Fenty Pop Up will take place at Shoreditch Studios between 13 -17 June 2018.


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