Luxury vegan beauty brand, Premae UK, is being discovered by a whole new audience following its debut on brand new teleshopping channel, Shopping Nation from 1 September. The ‘free-from’ skincare range, founded by Dr Clare Anyiam-Osigwe (BEM), has the mantra ‘Doing pretty, well’, but you could say that is an understatement, following a phenomenal year of growth and recognition.
Earlier this year, Dr Clare was honored in the New Year’s Honours list and lauded by B.E.T (Black Entertainment Television) as an influential icon for black women for her work in the beauty industry.
All of these accolades and achievements are the culmination of years of hard work that Dr Clare has put in the Premae UK brand, (formerly known as Premae Skincare).
After suffering from severe acne and eczema from an early age, and unable to find products on the high street to help combat her skin issues without the use of steroids, petroleum or lanolin, Dr Clare decided to do something about the situation. She worked with the Body Shop for six years and gained some knowledge on what she needed to do, before starting to make her own products at home. These products soon gained recognition from Allergy UK and in December 2011, and the business opened its first outlet in London Spitalfields.
Over the past five years, the business has opened further outlets in Finchley, Carnaby Street, Bayswater and most recently Harley Street (as a private clinic).
The collaboration with Shopping Nation will see Premae UK showcased four times a week. Dr Clare is understandably excited about going on air to attract new audiences across the UK:
“It has been a real feat keeping my live TV debut a secret. I am so thrilled that Premae UK has been chosen to be a flagship beauty brand on the channel. With eight million eczema sufferers in the UK alone, we now have the ideal platform to reach key audiences and help make a greater difference in their daily lives.”