On a hot summer’s day, there are few pleasures that can compare to the cooling taste of ice-cream. But what if you could design your own creation, using an eclectic menu of ingredients? Well, that’s the concept behind Soft Republic, a pop-up store from Wall’s.

Introducing the new Republic of Ice-CreamCustomers are actually encouraged to go a bit ‘Willy Wonka’ by designing their own unique ice-cream. Have you ever had an Ice Cream burger? Probably not, but now you can. Other temptingly-named treats are Hot Dog and Magic Box with ingredients ranging from delicious sauces to fresh fruit toffee popcorn, pretzels and toasted marshmallows.

Introducing the new Republic of Ice-Cream

We are reliably informed that you can visit the Soft Republic store every day for two months and never leave having had the same product twice! We’re almost tempted to put them to the test, all in the name of research, of course!

The Soft Republic pop-up store will be open from Friday 14 July until early September, based in Spitalfields Market at 111b Commercial Street, London.

Introducing the new Republic of Ice-Cream

Opening times are Monday to Saturday from 11am-7pm and on Sunday from 12pm until 6pm.

Introducing the new Republic of Ice-Cream

Prices start from £3 for a loaded cone!


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