Award-winning novelist and everyone’s favourite feminist Chimamanda Ngozi Adichie is set to debut in her first makeup campaign for No7 on Friday 21 October.

No7 announced that the celebrated speaker is the perfect ambassador for their new campaign which celebrates just how amazing make up can make women feel.

Acknowledging Chimamanda as the perfect choice for the campaign, part of No7’s global brand direction READY, No7 said:

“Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty. Cosmetics help Chimamanda be READY… READY to speak up for what she believes.”

Chimamanda is known to be an advocate of how beauty is part of her feminine identity and how she uses make-up to show up how she wants to. She is passionate about colour cosmetics, and has spoken openly about her love of beauty and make-up:

“I love makeup, and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off. There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”

Feminist Chimamanda Ngozi Adichie' campaign for Boots No7
Feminist Chimamanda Ngozi Adichie’ campaign for No7

 

Catch the campaign on TV, outdoor, online and in print from 21 October.

The No7 Match Made Service, available in Boots, has a palette of 20 skin-true shades developed from scientific measurement of the exact skin colour of more than 2,000 women.

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