Entrepreneur Princess Onitilo has launched the UK’s first multicultural online booking website that will provide a convenient way for customers to book specialist Afro-Caribbean hair and beauty stylists, potentially saving them both time and money.

Princess decided to start Tress Free after identifying a gap in the Afro-Caribbean market for hair and beauty booking services. She set out to provide a platform for a diverse range of hair and beauty practitioners that allows women and men to connect with hairdressers, make-up artists and beauticians at a touch of a button.


“I loved the creativity, new styles and techniques that continually emerge however I had no faith in hairdressers without a visual portfolio or long standing customers that could vouch for their skills.”

“I dreamt of a central hub where you can compare and contrast different stylists in an easier way,”

said the 23-year-old.

Tress Free is an innovative hair and beauty website that allows customers to specify exactly what they are looking for and narrow down their search according to location and date. The website provides a convenient way to find experts and book beauty appointments in advance and on a “last minute” basis and is the first of its kind in the UK dedicated to Afro-Caribbean beauty.

In the UK, black women and men account for 80% of the £5 billion spent on hair product sales. Princess hopes that the mainstream beauty world will take notice and start featuring more diversity across the board.

Businesses can sign up to advertise for free on Tress Free and will not be required to pay a monthly fee to feature on the booking website. For more information, visit: www.tressfree.com or email: info@tressfree.com.


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