If you are a lover of fashion and fabric inspired by the motherland, there really was only one place to be during 10-11 August 2018, Freemason’s Hall in Covent Garden. The eighth instalment of African Fashion Week London blitzed into town and it was spectacular to see the rich designs and unique talent on display.
We were proud to support Africa Fashion Week London, for the third year running, and there is no doubt that the annual two-day event, Europe’s largest African-inspired fashion event, continues to grow from strength to strength.
With more than 40 designers and 60 exhibitors sharing their latest collections, either on the well-attended catwalks sprinkled throughout the day, or selling their wares at the Exhibitors Market Place, visitors were left inspired by the different African-influenced day-wear, casual-wear and full on evening gown glamour of the rich assortment of designs.
Using the luxury and grandeur of the Freemason’s Hall to full advantage, a highlight of the event was the Exhibitors Market Place, which occupied a couple of vantage points throughout the building, including an extremely long corridor filled with dozens of brands occupying pop-up boutiques, offering gorgeous fashion and accessories. The busy vibe showed the popularity of the market, with hundreds of visitors taking advantage of the big discounts, snapping up the merchandise.
However, the main event was always the catwalk shows, with hundreds of people filling the cavernous hall to see the best of African-inspired fashion. Real fashionistas would have been very aware that the big four Fashion Weeks – London, Milan, New York and Paris would be kicking off in a matter of weeks and may have been contemplating how the fashion on display, would have fared on these world-wide stages. In our opinion, very comfortably.
Speaking about the enthusiasm and popularity of the show to New African Woman Magazine, founder of the Africa Fashion Week brand, Ronke Ademiluyi, said: “We are determined to keep Africa Fashion Week London going, because African designers, and lovers of Africa from across the world, as well as creative in the fashion industry including models and photographers, deserve this platform, and so does the European audience, who are delighted that we are bringing something different, and showcasing these amazing creations from Africa and those inspired by it from across the world, right onto their doorstep.”
We couldn’t agree more.
Scroll through our gallery below to make up your mind.
Catwalk images: ShotbyJo