With an estimated £300 billion pounds spent on ‘the Black pound’ every year, it’s inspiring to see the explosion of hair and beauty brands that are owned by women of colour who are making their mark in the industry.

Finalists announced for Precious HABAIn recognition of the female entrepreneurs staking a claim in the Afro-Caribbean hair and beauty industry, the very first Precious Hair and Beauty Awards is set to take place in June. ‘#PreciousHABA’ is a collaboration between the prestigious Precious Awards, founded by Foluke Akinlose MBE and Premae beauty brand, founded by Dr Clare Anyiam-Osigwe BEM.

The awards aim to celebrate the women who have launched beauty products and services from their kitchen tables or tablets, often while juggling other roles, yet have managed to grow innovative and successful brands.

Finalists in the five categories of the awards, were announced on 11 May. The categories are:  Best Haircare Brand, Best Makeup Colour Cosmetics Brand, Best Skincare (Face and/or body brand), Best Online Innovation brand (comprising of online retailers stocking multi-brands, apps or Beauty Box companies) and the Best Beauty/Hair Blogger Award.

Foluke Akinlose MBE, said:

“I am so excited to have this new opportunity to shine a light on the array of entrepreneurial talent providing fresh and exciting beauty solutions for women in the UK.”


Dr Clare said:

“Over 50 entrants applied which reveals the breadth of UK Black and Asian owned brands that consumers may not even know exist.”


The finalists


Best Hair Care Brand

Afrocenchix moisturising cream
Bonnie Lush Pomade
Primal Beauty black soap


Best Makeup Brand

Empress Me Cosmetics – Mineral Foundation
Naz Cosmetics – Lipstick, Prosper
Fashion Fair – Lip Teasers Lure


Best Skin/Body Care Brand

Ayo Beauty Salute The Sun – The Body Polisher
Shea Butter Cottage Tiramisu Body Butter
3107Skincare Heart and Soul Makeup Remover


Best Innovation Brand

Lily Sana – Hair curling and straightening tongs
My Ebony Box Hair and beauty subscription box
SLAPPAPP Makeup colour match App


Best Hair or Beauty Blogger

Chocolate and Curves – Vesta Fosu
Patent Purple Life – Jo Gay
Wonderlusting – Lynda D’Aboh


Find out more at: haba.preciousawards.com


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