A glorious new hair and beauty show, Shades of Beauty Live, hailed as the UK’s first ‘Black Beautycon’, took place during the August Bank Holiday weekend, and more than 2,000 fans, beauty enthusiasts and influencers came in their droves to say, “I was there!”

We were proud to be media partners at the hugely successful event which took place at London’s iconic Lindley Hall and visitors were captivated by the high quality and well-planned soiree. It was clear that every detail had been thought out and designed to give visitors the best experience, right down to the empowering messages emblazoned on the mirrors in the lady’s toilets!

Championing the theme, #MyShadeMatters, Shades of Beauty Live celebrated real women of different complexions and sizes during the event in a visual campaign to empower those often marginalised by mainstream media and society in general. The display of stunning models caught the attention of everyone at the venue as well as passers-by on the street. The ladies, ranging from size six to size 16 were dressed in flesh coloured bodysuits and underwear from women of colour focused lingerie brand Nubian Skin. Supporting the campaign were some of the most influential figures in the beauty industry including Vogue’s Contributing Editor, Funmi Fetto, Sharmadean Reid MBE and body positivity ambassador and author, The Slumflower (Chidera Eggerue).

Shades of Beauty Live
Image credit: WorkbyMischief  – My Shade Matters main campaign

The event featured some of the most influential business owners and influencers in the UK and special guests from the US.

Highlights of the event saw live interactive workshops such as a makeup masterclass by expert MUA Nikkita Baffour demonstrating how women of colour CAN wear colour and a hair workshop led by celebrity stylist Kevin Shanti who created a spectacular colourful unicorn lace wig creation on popular influencer Mariam Musa.

Event sponsors included Palmer’s, Cantu and Schwarzkopf who ensured all guests went home with a treasure trove of products, many of them full-sized, in their goodie bags.

Explaining why they chose #MyShadeMatters as a theme, Shades of Beauty Live Co-founder Christina Adesina, said: “So often we are fed images of the quintessential woman of colour who is usually very slim, has a caramel complexion and loose curly hair. This sends a detrimental message to young girls and women who do not fit that ideal. I want my young dark-skinned daughter with 4C hair to love the skin she is in and know that she is beautiful, hence #MyShadeMatters and our event Shades of Beauty Live.”

Shades of Beauty Live
Grace (left) and Christina Adesina, Founders of Shades of Beauty Live

Congratulations to the team for organising such a quality event. We can’t wait to see what you have in store for next year!

Scroll down to see more pics from the event:

Shades of Beauty Live
Melan Magazine Editor, Joy Joses (centre) with journalists Afua Adom (left) and Sue Omar

 

Shades of Beauty Live
…with Yanga TV

 

Shades of Beauty Live
With the Curlture Queens, Jay (left) and Tri

 

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Shades of Beauty Live
The stunning Nissy Tee

 

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