Estée Lauder has launched its #ConfidenceUncovered campaign by releasing a series of three short films starring musician Izzy Bizu; writer, stylist and podcaster Pandora Sykes; and endurance athlete, blogger and adventurer Sophie Radcliffe.
The campaign celebrates the brand’s bestselling foundation Double Wear 15-Hour Long-Wear Makeup, and explores what makes Izzy, Pandora and Sophie feel confident.
Award winning musician Izzy Bizu captivates audiences of millions around the world with her music. Watch the short film to hear Izzy talk about how she started her journey, and how she stays feeling grounded and confident in herself.
“What makes me feel beautiful? Good bit of concealer under my eyes and music, dancing. I think optimism is very important, and honesty.”