The increasing influence of the millennial Muslim demographic is bringing on a new age of fashion in the industry and we’re loving it!

Modest fashion is growing and taking its place on the world fashion stage with fashion designers, high street brands and department stores embracing the trend of more conservative and modest wear for women. Debenhams is the latest brand to support the thriving industry, with the announcement of a new global partnership with leading modest fashion brand Aab.

melan aab modest fashionSince its launch in 2007, Aab has gained global recognition for creating original pieces, designed by its own in-house designers. Nazmin Alim, founder and creative director at Aab, said:

“The partnership with Debenhams opens up some very exciting opportunities for us. Debenhams is a quintessentially British department store and among the few department store brands with a truly global reach.”

The first collections offering a range of kimonos, scarves and abayas, will launch in Debenhams in May, before rolling out across 14 international stores.

If you can’t wait to get your hands on the range, here are some of our favourite pieces, available on the Aab website.

 melan aab modest fashion

Chevron Chiffon Silk Hijab £36.99 Aab 

melan aab modest fashion

Blue Melange Bonsai £69.99 Aab 

melan aab modest fashion

Crochet Knit Kimono £69.99 Aab 

melan aab modest fashion

Shirt Dress – Duck Egg £49.99 Aab

melan aab modest fashion

Winter Violet Maxi Dress £64.99 Aab  

melan aab modest fashion

Full Flare Trousers – Khaki £44.99 Aab 

melan aab modest fashion

Gold Button Trousers – Marsala £34.99 Aab

melan aab modest fashion Leather Patch Midi £64.99 Aab

melan aab modest fashion

Oak Leaf Abaya £99.99 Aab 

melan aab modest fashion

Oak Leaf Leggings £39.99 Aab

melan aab modest fashion Quilted Gilet £79.99 Aab 

melan aab modest fashion

Rosa Maxi Dress £69.99 Aab 

melan aab modest fashion

Serene Green Maxi Dress £69.99 Aab

melan aab modest fashion

Slip Dress – Marsala £24.99 Aab 

melan aab modest fashion

Utility Maxi Dress – Camel £64.99 Aab 

melan aab modest fashion

Waterfalls Hijab £36.99 Aab 

 

The full range is available at: www.aabcollection.com

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